Available for select engagements

Engineering high-ROAS growth for e-commerce & SaaS brands

Performance marketer combining full-funnel paid media with technical analytics, conversion tracking, e-commerce infrastructure and growth strategy.

Imbsat Awan
Digital Growth & Performance Specialist
Let's discuss your growth See the e-commerce case study
Google Ads Meta Ads TikTok Ads Snapchat Ads Shopify Google Merchant Center GTM GA4 Microsoft Clarity Semrush
18x+
Peak Google Ads ROAS
€10M+
Revenue generated
16x+
Peak Meta Ads ROAS
€4M+
Ad spend managed
Selected brands I've worked with
Velvety Paris
Glaura
Eazisols
DIS+
Westilo
OrderUp
Rocket
Landbridge
MyMint
ABD Beauty
24 Hair
Selected results

Results that speak in numbers

The strongest verified metrics across live accounts. Every figure is traceable to a platform, a project and a reporting period.

1,674.82%
Google Ads · E-commerce client — Beauty · Jan–Dec 2025
11.07×
Meta Ads · Catalog Sales · E-commerce client — Beauty
€444K
Google Ads · Conversion value · E-commerce client
€538.7K+
Shopify · Store revenue · E-commerce client
2K+
App Ads · iOS installs · Beauty technology
56M+
Short-form video · ThruPlays · App growth portfolio
904.7%
Google Merchant Center · Direct ROAS
5.59×
Meta Ads · Account-wide average ROAS · 173 campaigns
Performance by vertical

Measured outcomes across high-intent categories

Aggregate performance from campaigns and conversion programs across services, automotive and real estate.

SERVICES
52K+
Tracked Conversions
€54M+
Attributed Conversion Value
16.1x
Peak ROAS
AUTOMOTIVE
49K+
Tracked Conversions
€55M+
Attributed Conversion Value
15.8x
Peak ROAS
REAL ESTATE
50K+
Tracked Conversions
€54M+
Attributed Conversion Value
16x+
Peak ROAS
Case study · E-commerce

E-Commerce Growth — Beauty & Hair

Beauty / Hair extensions & wigs · Shopify (client name withheld)
Role — Performance marketing, e-commerce growth, conversion tracking, feed optimization
1,674.82%
Google Ads peak ROAS
€444K
Google Ads conversion value
€26.5K
Google Ads spend
€538.7K+
Shopify lifetime revenue
2,324
Purchases
206.4K
Sessions
€240.91
Average order value
+36%
YoY monthly sales growth
Google Ads dashboard showing 1,674.82% ROAS for an e-commerce client
Google Ads — E-commerce client, Jan 1 – Dec 31, 2025
Shopify analytics dashboard with store and product identifiers redacted
Shopify Analytics — E-commerce client store
Google Ads performance overview with campaign names redacted
Google Ads — Monthly performance proof view · client identifiers redacted
Private campaign names and identifying account details are intentionally obscured.
Google Ads conversion value and Shopify store revenue are reported separately here — they come from different attribution sources and are not presented as the same figure.

Campaign architecture

Performance Max + Shopping + Search built around the product catalog.

Creative & product strategy

Product-focused advertising with conversion-oriented creative.

E-commerce infrastructure

Shopify optimization and catalog integration.

Measurement

GTM + GA4 with full conversion tracking.

Optimization

Budget allocation, campaign testing, performance tuning.

€26.5KAd spend
→
€444KConversion value
→
1,674.82%ROAS
Paid social acquisition

Meta & Snapchat performance

Dynamic catalog advertising, retargeting and lookalike audiences, measured against platform-attributed results.

Meta Ads

11.07×
Top catalog ROAS
€41,767.97
Revenue
€3,773.83
Spend
163
Purchases
Account-wide, 173 campaigns
5.59×
Average ROAS
€61,084.55
Total conversion value

Snapchat Ads

967,769
Paid impressions
154
Direct purchases
Approach

Funnel segmentation across awareness, retargeting and lookalike audiences, with creative and budget testing run continuously to protect efficiency at scale.

Meta Ads Manager performance table with account and campaign names redacted
Meta Ads Manager — E-commerce client, Jun 1 – Dec 31, 2025
Meta Ads campaign results with private campaign names redacted
Meta Ads — Catalog sales proof view · campaign names redacted
Snapchat Ads campaign performance with private campaign names redacted
Snapchat Ads — Campaign delivery & purchase proof view · campaign names redacted
Private campaign names are intentionally obscured while performance data remains visible.
E-commerce feed & merchant center

Google Merchant Center specialization

Feed health and policy compliance sit upstream of every Shopping campaign — this is treated as its own discipline, not an afterthought.

904.7%
Direct ROAS
€16,440+
Conversion value
€1,820
Spend
Merchant Center diagnostics
Feed optimization
Product taxonomy
Custom feed attributes
Shopify catalog synchronization
Policy issue investigation
Suspension resolution
Shopping campaign support
IssueFeed or policy flag detected
→
DiagnosisRoot-cause the disapproval
→
CorrectionFix feed / listing / policy gap
→
ResolutionAccount restored to serving
Suspension resolution is not guaranteed by any advertiser or agency — this reflects a working process, not a promise of outcome.
Case study · SaaS & app acquisition

SaaS & App Growth — Beauty Technology

Beauty technology · SaaS · Mobile app marketplace (client name withheld)
Role — Performance marketing, app acquisition, tracking, creative testing
2K+
Direct iOS installs
98M+
Impressions
56M+
ThruPlays
€0.01
Cost per ThruPlay
Meta Ads Manager app acquisition performance with campaign names redacted
Meta Ads Manager — SaaS client, video views & app install campaigns
TikTok Ads app install campaign performance with private campaign names redacted
TikTok Ads — App-install proof view · campaign names redacted
Campaign names are blurred to protect client information.

Top-of-funnel acquisition

Video campaigns and broad audience testing.

Creative strategy

Short-form video with high-volume creative testing.

App acquisition

Install-focused campaign structures.

Conversion tracking

Custom events and platform-level tracking.

Optimization

Creative, audience and budget optimization.

Marketing meets technology

The measurement layer behind every campaign

Advertising isn't treated as an isolated channel. The measurement and technical infrastructure gets built first — so what's actually driving growth is never a guess.

Analytics

  • GA4
  • Google Tag Manager
  • Microsoft Clarity
  • Looker Studio

Tracking

  • Meta Pixel
  • TikTok Pixel
  • Google Ads conversion tracking
  • Custom events & parameters

E-commerce

  • Shopify
  • Google Merchant Center
  • Product feeds
  • Catalog synchronization

SEO

  • Semrush
  • Google Search Console
  • Google Keyword Planner
Organic growth & search intelligence

SEO & search growth

Keyword and competitor research feeding directly into content and technical fixes — reported against Search Console and Semrush data, not vanity rank trackers.

Keyword research
Search intent analysis
Competitor analysis
Keyword gap analysis
Technical SEO audits
On-page SEO
Search Console analysis
Content opportunity analysis
Creative is a growth lever

Creative & performance testing

Every campaign runs concept variants against each other — the winner is decided by CPA and ROAS, not opinion.

Creative A
Spend€412
CTR1.8%
ROAS3.4×
Winner
Creative B
Spend€389
CTR3.6%
ROAS9.1×
Creative C
Spend€401
CTR2.1%
ROAS4.7×

Illustrative testing structure — figures shown as a representative example of how creative variants are compared, not a specific reported campaign.

Research
→
Concept
→
Creative
→
Test
→
Measure
→
Scale
How growth campaigns get built

The growth framework

01

Business research

Understand the product, the offer, the market and the underlying economics.

02

Audience & competitor research

Identify customer segments, competitors and where the opportunity actually sits.

03

Funnel strategy

Map awareness through consideration, conversion and retention.

04

Tracking infrastructure

GTM → GA4 → pixels → events → conversions, built before spend goes live.

05

Campaign architecture

Structured campaigns built around objectives and audiences, not templates.

06

Creative testing

Hooks, formats, messages and offers tested against each other continuously.

07

Optimization

CPA, ROAS, CTR, CVR and customer economics reviewed on a fixed cadence.

08

Scaling

Investment increased into proven combinations while efficiency is protected.

What I can do for your business

Services

Performance marketing

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Snapchat Ads

E-commerce growth

  • Shopify
  • Google Merchant Center
  • Shopping campaigns
  • Catalog optimization

Analytics & tracking

  • GTM
  • GA4
  • Pixels & events
  • Microsoft Clarity

SEO

  • Keyword research
  • Competitor analysis
  • Technical & on-page SEO
  • Semrush & Search Console

Growth strategy

  • Campaign architecture
  • Audience research
  • Funnel strategy & CRO
  • Scaling & ROI optimization

Creative

  • Ad creative direction
  • Social content
  • Performance creative concepts
  • Canva production
Beyond campaign management

Why work with me

Data-driven

Decisions based on measurable performance rather than assumptions.

Technical

Comfortable across advertising platforms, analytics and tracking infrastructure.

Full-funnel

From acquisition and awareness through conversion and retargeting.

E-commerce + SaaS

Experience across transactional e-commerce and SaaS / app acquisition.

Performance-focused

Every campaign is evaluated through meaningful business metrics.

Client feedback

What clients say about the work

A few short client testimonials highlighting communication, strategy, execution and measurable results.

“

Great experience working with the team. The process was smooth, professional, and the final result met our expectations.

EC
Emily Carter
Client testimonial
“

Working with the team was a smooth and professional experience. Communication was clear, and the final result met expectations.

P
Phillip
Client testimonial
“

Great communication and excellent results.

S
Sarah
Client testimonial
“

Professional, responsive, and highly effective.

D
Daniel
Client testimonial
“

Our campaigns improved significantly.

E
Emma
Client testimonial
“

A reliable team focused on real growth.

L
Lucas
Client testimonial
“

Clear strategy, strong execution, great experience.

S
Sophie
Client testimonial
Selected experience

Where the results above came from

E-Commerce Growth
E-commerce growth · Beauty · Shopify
RolePerformance marketing & tracking
PlatformsGoogle Ads, Meta Ads, Shopify, GMC
Key result1,674.82% peak Google Ads ROAS
SaaS & App Growth
SaaS / app growth · Beauty technology
RoleApp acquisition & creative testing
PlatformsMeta Ads, GTM, GA4
Key result2K+ iOS installs · 56M+ ThruPlays
Get in touch

Ready to turn marketing spend into measurable growth?

If you're looking for a marketer who combines paid media, analytics, tracking, creative testing and growth strategy, let's talk.

Let's discuss your growth
Imbsat Awan
Digital Growth & Performance Specialist
LinkedIn Fiverr Portfolio
Strategy. Measurement. Optimization. Growth.